The Sapphire Merchant

Website : THESAPPHIREMERCHANT.COM

Year : 2025

The Sapphire Merchant is a precious gemstone retailer & luxury custom jewellery house. Located in Christchurch, New Zealand, with an additional office in Bangkok, Thailand, serving clients worldwide.

Ballantyne was employed as The Sapphire Merchant’s Brand Strategist & Graphic Designer on a (part time, 4 month) fixed term contract.

  • Redesign the branding, graphics, website and overall experience of the brand. Along with bringing the brand story to life and guiding customers on a meaningful journey across all platforms. It also evolved to include creating all the brand imagery.

  • Redesigned their Shopify website with 13 new pages, 21 reformatted Blog posts, 40 new banners and countless branded thumbnails and additional graphics. Along with creating new graphic assets for social branding, any design incidentals as they arose, 60 final print-quality banner designs and around 70 print-quality Ad designs. Ballantyne also created 29 new Klaviyo templates which fed into a 22 phase customer nurturing sequence, along with a 21 page lead generating E-book.

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