Gina Haines - The Art of Living Happy™

Assist with any and all creative elements of the business, from conception to completion. This involved learning many new platforms and skills along the way, creative problem solving and constantly researching and adapting to meet the market and enhance growth and customer experiences. The key objective was also always to bring fun, playful design to the fore, utilising Gina’s colourful artworks throughout and keeping everything on brand in a joyful and ‘authentically Gina’ way.

• Gina’s multi award-winning Book Design

• Brand Design

• Brand Photography

• Videography and Editing including Gina’s youtube series of ‘Work Happiness interviews’

• Copywriting

• Squarespace Website Design (with multiple sales pages, e-commerce, events & bookings, online course portal with multiple online courses, blog, video series and integrations to multiple platforms)

• Email Marketing (Mailchimp)

• Resources - creation, design and delivery

• Multiple Sales Pages (for Gina’s courses, books, artworks, posters and other products)

• Gina’s multi award-winning Online Courses (design, creation, videos and course material) Firstly on Teachable and then on Squarespace

• All Design Collateral as it arose (Signage, posters, business cards, stickers, post cards, posters etc.)

• Branded social content

During Ballantyne’s 8 plus years as Gina’s Creative Director the company accumulated many Global awards for the work they created together, namely their online course and book (all designed by Ballantyne).

• Personal Development Coaching Service of the Year 2023/24

• Best Personal Development Course Provider 2023

• Wellness Educator & Illuminator of the Year 2022

• Nautilus Book Awards - Silver Medal

• International Book Awards Finalist

• Best Book Awards Finalist

• Living Now Book Awards - The Evergreen Medal